Our world is in need of effective leaders who know how to communicate hope and a sense of safety to us. We are changing the way we do things as a society worldwide. We are talking about strategy for effective change management on a global scale! It begins with communication. From Abraham Lincoln, to Martin Luther King, and Winston Churchill; these leaders were great orators! What does communication entail?
F. Schulz von Thun identified a Four Sides Model of communication (1981):
Fact: What I inform about
Self-revealing: What I reveal about myself
Relationship: How my message resonates with you fostering connection on an emotional level
Appeal: What I want to inspire you to do
This makes sense, as when we have something to say, our goal needs to be to connect to our audience with our message & move others to respond accordingly. When we do not have an intent of a call to action, it’s best to listen & observe. We need to be heard, with empathy. Empathy is the natural capacity to share and und…
